Post by account_disabled on Mar 6, 2024 4:17:13 GMT -5
Mastering customer service via WhatsApp has become essential in the current scenario. The transformations in consumption patterns, influenced by the rise of social networks, are not limited to Brazil alone, but reach the entire world. This evolution directly affects the dynamics of interaction between customers and companies. Customer service via WhatsApp is not just a passing trend; he came to consolidate himself. However, the key question lies in how to support customers through this instant messenger without being intrusive. WhatsApp is a platform where people share not only work information but also personal aspects of their lives. Therefore, providing effective, non-invasive care is an art that requires attention to detail. In this article, we provide all the necessary information so that you can implement the customer service via WhatsApp in the best possible way for your business. Be sure to check it out now! Changes in Retail’s Focus on Customer Service via WhatsApp Just a decade ago, it would have been unimaginable for companies to offer customer support through social media. However, digital and physical reality has evolved substantially since then. The practice of making purchases through social networks, popularly known as “ social commerce ”, has gained increasing acceptance.
A survey carried out by Opinion Box and Social Miner revealed that 74% of consumers research and/or make purchases using these platforms. Furthermore, the pandemic caused a notable increase in sales on this platform. Payment via WhatsApp grew , reaching 56.2 million transactions, according to the Febraban Banking Technology Survey 2023 (base year 2022). As a result of this boom in social shopping, the availability of reliable customer support on these channels has become more crucial than ever. Failure to adapt to these transformations can result in unsatisfactory experiences for customers, and Industry Email List may even lead them to look for alternatives elsewhere. image ChatGuru Benefits of Customer Service via WhatsApp To begin with, it is important to note that 99% of mobile devices in Brazil have the WhatsApp application installed, as indicated by data from Panorama Mobile Time/Opinion Box. This means that it is highly likely that your customers have access to this platform, making it an easy choice. Furthermore, as it is an instant messaging social network, WhatsApp has the potential to significantly improve the speed of service to businesses. Even more impressive, 76% of Brazilian WhatsApp users who were interviewed said they had already communicated with a brand or company through the app.
Therefore, neglecting customer service via WhatsApp can have serious consequences for your company. What is the most efficient approach to providing support via WhatsApp? Although WhatsApp is a free and easy-to-use messaging app, providing service through it requires careful attention to certain details. Otherwise, you risk seriously damaging your customer satisfaction. Below, we share some of the most crucial suggestions for offering exceptional WhatsApp service! Team Training for Excellent Service via WhatsApp The first step to ensuring the highest level of customer service via WhatsApp is to ensure your team is properly trained and prepared for the challenge. Consistency in service delivery plays a key role in this process. Although each agent has their own approaches and methods in customer service, certain aspects of service must be standardized to avoid inconsistencies and deviations from your company's fundamental principles. Creating a Personalized Service Everyone appreciates the feeling of being valued. A brand increases its chances of success when it invests attention and resources in offering customer service with a humanized touch . Showing consumers that you care about them and their challenges is a powerful way to demonstrate that your company is not just looking for easy profits.
A survey carried out by Opinion Box and Social Miner revealed that 74% of consumers research and/or make purchases using these platforms. Furthermore, the pandemic caused a notable increase in sales on this platform. Payment via WhatsApp grew , reaching 56.2 million transactions, according to the Febraban Banking Technology Survey 2023 (base year 2022). As a result of this boom in social shopping, the availability of reliable customer support on these channels has become more crucial than ever. Failure to adapt to these transformations can result in unsatisfactory experiences for customers, and Industry Email List may even lead them to look for alternatives elsewhere. image ChatGuru Benefits of Customer Service via WhatsApp To begin with, it is important to note that 99% of mobile devices in Brazil have the WhatsApp application installed, as indicated by data from Panorama Mobile Time/Opinion Box. This means that it is highly likely that your customers have access to this platform, making it an easy choice. Furthermore, as it is an instant messaging social network, WhatsApp has the potential to significantly improve the speed of service to businesses. Even more impressive, 76% of Brazilian WhatsApp users who were interviewed said they had already communicated with a brand or company through the app.
Therefore, neglecting customer service via WhatsApp can have serious consequences for your company. What is the most efficient approach to providing support via WhatsApp? Although WhatsApp is a free and easy-to-use messaging app, providing service through it requires careful attention to certain details. Otherwise, you risk seriously damaging your customer satisfaction. Below, we share some of the most crucial suggestions for offering exceptional WhatsApp service! Team Training for Excellent Service via WhatsApp The first step to ensuring the highest level of customer service via WhatsApp is to ensure your team is properly trained and prepared for the challenge. Consistency in service delivery plays a key role in this process. Although each agent has their own approaches and methods in customer service, certain aspects of service must be standardized to avoid inconsistencies and deviations from your company's fundamental principles. Creating a Personalized Service Everyone appreciates the feeling of being valued. A brand increases its chances of success when it invests attention and resources in offering customer service with a humanized touch . Showing consumers that you care about them and their challenges is a powerful way to demonstrate that your company is not just looking for easy profits.